Policy Issues Surrounding Video Streaming: Fair Contribution and Promotion of Local Content

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Abstract

The popularity of video distribution is unstoppable.

ABEMA/World Cup in December 2022 and Amazon/WBC in March 2023 are still fresh in our minds, but the growth of the underlying video distribution service is expected to continue. And this trend is similar worldwide.
In South Korea, Europe, and the United States, there are two policy debates: fair contribution and promotion of local content for such rapidly growing video distribution services. As for the fair contribution, who bears the communication cost (which will ultimately be passed on to the consumer…), which was discussed at Janog49, “Netflix vs ISP lawsuit in South Korea and its impact” is a representative example. Local content promotion is a cultural policy that aims to increase the proportion of domestically produced works in the content provided.

In Japan, we don’t see much discussion about fair contribution and promotion of local content. Therefore, in this session, we will introduce the situation in each country to the participants and ask what Japan will do. In addition, we have also entered IGF2023, which will be held in Kyoto in October, with this theme.

Reference)

• Market research firm EM Partners Co., Ltd. announced
  https://gem-standard.com/columns/674
  • “The domestic market size of the entire video distribution (VOD) service in 2022 (the total of “flat-rate video distribution (SVOD)”, “rental video distribution (TVOD)” and “video distribution sales (EST)”) will be 530.5 billion yen. was estimated. This is a 15.0% increase from the previous year. This value is an estimate of the amount paid by consumers to these video distribution service providers over a one-year period, and does not include advertising revenue.
    Compared to 2019 before the corona crisis, the market size has increased by 81.4%, nearly doubling. As a reaction to the preemptive demand, the market will grow by 19.0% year-on-year in 2021 and 15.0% year-on-year in 2022, showing moderate growth, indicating that the market is still expanding. ”
    as a side note
• Ministry of Internal Affairs and Communications Survey Market Verification in the Field of Telecommunications Business (FY2021) https://www.soumu.go.jp/main_content/000835448.pdf
  • compared to the sales of major fixed broadband companies
  • FY2019 fixed ¥1,722.6 billion Video distribution ¥292.5 billion
  • FY2020 fixed ¥1781.7 billion Video distribution ¥387.7 billion
  • FY2021 Fixed ¥1,811.4 billion Video distribution ¥461.4 billion
  • FY2022 Fixed Aggregating Video distribution 530.5 billion
• Global video distribution market: Ministry of Internal Affairs and Communications White Paper on Information and Communications 2020 https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r04/html/nd236600.html
  • $56.6 billion in 2019
  • $74.7 billion in 2020
  • $90.5 billion in 2021
  • $134 billion in 2025 (forecast)
• Discussions on Video Distribution Regulations in Other Countries <<North America Edition>> https://www.fmmc.or.jp/activities/achievement/itemid488-006175.html
• Debate on Video Distribution Regulations in Foreign Countries <<Europe>> https://www.fmmc.or.jp/activities/achievement/itemid488-006220.html
• Discussions on Video Distribution Regulations in Other Countries <<Other Regions>> https://www.fmmc.or.jp/activities/achievement/itemid488-006268.html
• Internet Governance Forum 2023 held in Japan https://www.soumu.go.jp/menu_news/s-news/01tsushin06_02000261.html

Place

2F Convention Hall

Date

Day1 Wednesday, July 5th, 2023/17:30～19:00(1Hour 30Minutes)

Presenter